Website Design Process
In the initial stage of the design brief, I try to identify the end goal of the website design, usually in close collaboration with the client or other stakeholders. Questions to explore and answer in this stage of the design and website development process include “Who is the site for?” and “What do they expect to find or do there?”.
In this example, the client wanted a calm and soothing experience for their website as they would expect to get at their spa.
Content Drives Engagement
The effectiveness of a website's content in engaging readers and prompting desired actions is influenced by both the quality of the writing and the presentation, including typography and illustrative elements. As shown here, the content was extensive, I collaborated with the copywriter to strategically design the layout of the interior pages.
