Logo Design I try to approach all logo designs with fresh eyes by listening to the client’s story and objectives, all the while conducting my own visual and competitive research. Sketching / Prototypes Based on the design brief and research done, I brainstorm and generate ideas, followed by design sketches. I find that sketching by hand gives me an immediacy of artistic expression without being influenced by a computer’s preprogrammed functions. Execution and Presentation Presenting logo design concepts in context of applications relevant to the client is key to a successful collaboration, usually in the form of business cards, stationery, and promotional items. Here are some other logos I’ve worked on: