Branding — Art Direction & Design
Following 15 years of establishing market recognition, the company initiated a rebranding effort. With the evolving real estate industry, it became crucial for the brand to adapt. By removing unnecessary complexities and outdated elements from the branding, the new identity created a fresh and transparent platform. This allowed internal staff and agents to adhere to an overall aesthetic, atmosphere, and level of quality that served as the defining features of the company's brand language.
Style Guides
I took charge of developing the company's new visual identity, which involved creating a framework to enhance creativity. This encompassed updating typography, color palette, advertising and editorial best practices, photography briefs, and business systems templates.
Refreshed Signage
The company had long been recognized in the Bay Area for its distinctive "black sign" and branding. As part of my strategy, I implemented a visually cohesive approach to all signage, utilizing a two-tone color scheme. This was done to ensure that agents and the public audience alike would feel a sense of familiarity and trust, while also presenting a more contemporary vibe.
Brand Advertisement
I developed comprehensive advertising campaigns that showcased individuals residing in exquisite properties across the Bay Area. These campaigns were designed to be inclusive, depicting people from diverse backgrounds, ethnicities, ages, and family units.
Agent Websites
The company's full-service approach revolved around the creation of agent marketing which included websites, specifically tailored to showcase exquisite full-width hero images and present listings in an aesthetically appealing manner. By harnessing the power of high-resolution photography, we offer captivating previews of each home, highlighting even the most intricate details.
Branded Iconography
Created branded icons to elevate visual communication for narrative, story telling, and serves functional purpose to supplement marketing imagery and messaging.